Kim Bayne's profile

Content Development

2015 - Edited and greatly expanded existing Wikipedia page for China National Traditional Orchestra (Mainland China). Used classic editing with wikitext (wiki markup) to create a table to document orchestra concert history, researched and added references/citations, and clarified the orchestra's changing name.
2012 - TurboTax Support, Mobile Apps, Recommended Answer results based on user search on keyword "mobile."
October 1, 2012 - Authored/edited customer FAQ content for TurboTax Software Support, "What is SnapTax?" Employer: Intuit.
January 26, 2012 - Authored/edited customer FAQ content for TurboTax Software Support, "TurboTax Orders, Charges, and Statements." Employer: Intuit. Click to view archived version.
2007-2008 - Created Visio Decision Tree of Logic for TINA (TurboTax Interactive Agent), a Virtual Agent / Automated Online Assistant. Search Topic: customer searches for "discount"
 2007-2008 - Created Visio Decision Tree of Logic for TINA (TurboTax Interactive Agent), a Virtual Agent / Automated Online Assistant. Customer searches for  "tax return mailing address."
April 25, 2007 - Quicken Healthcare Blog: Relaunched dormant internal team blog to showcase our team's successes and promote project news around the company. Employer: Intuit.
September-October 2006 - JumpUp Team Blog: Authored/edited posts for internal team blog, tagged and added relevant comments to team members' posts. Employer: Intuit.
June 14, 2006 - Zipingo Team Blog: Managing editor and contributor, planned/created editorial calendar and coached select team members in writing posts. Employer: Intuit
April 28, 2006 - Zipingo Team Blog: Managing editor and contributor, planned/created editorial calendar and coached select team members in writing posts. Employer: Intuit 
March 9, 2006 - Authored/edited customer support content for Zipingo in Quicken (Feature Support). Employer: Intuit
Bayne, Kim M. Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users. J. Wiley, 2002. 
Description from publisher: Practical advice and guidance for anyone who wants to serve the mobile consumer market. Written by Kim Bayne, formerly the host of the popular public radio program "The Cyber Media Show with Kim Bayne," this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage. Readers learn how to choose and implement the best options and services for their needs, and how to link offline and online programs to create a comprehensive integrated marketing presence. The book also shows how to develop strategies for delivering wireless content that mobile customers want and need, how to create a sure-fire wireless marketing program, and much more.
Bayne, Kim M. The Internet Marketing Plan: The Complete Guide to Instant Web Presence. J. Wiley, 2000. 
Bayne, Kim M. The Internet Marketing Plan: The Complete Guide to Instant Web Presence. John Wiley & Sons, 1997. 
Description from publisher: Streetwise help for creating and implementing a total Internet marketing plan You can't run a successful marketing program without a comprehensive marketing plan. Especially not when you're working in cyberspace—the most exciting, challenging, volatile, and potentially rewarding medium ever. This book gives you a comprehensive framework for producing and executing a customized Internet marketing plan. Marketing communications veteran Kim Bayne supplies you with a clear set of step-by-step procedures for establishing, implementing, evaluating, and managing your company's online presence. The Internet Marketing Plan gives you what you need to: Research and write a sophisticated, comprehensive Internet marketing plan Understand the major differences between traditional marketing and the Internet Find new places and ways to publicize your Internet presence Integrate Internet marketing efforts into your company's overall strategy Establish budgets and allocate funds for a continuing Internet marketing presence Select the best staffing options, outside vendors, pricing, and service. 
On the Disk you'll find: All the worksheets, checklists, templates, and document outlines you need to manage every phase of the Internet marketing program from initial research and budgeting to planwriting and implementation
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Content Development

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