A cottage bakery, Milk + Honey seeks to serve the families of Corpus Christi, Texas with honesty and integrity. The identity of Milk + Honey is sweet and straightforward, yet familiar and friendly—just like your local baker. As Chef Megan put it, “Not everyone is excited to see the doctor, lawyer, or accountant. Everyone is excited to see the baker!”

The logos are constructed with clean geometry to reflect pure ingredients. The lettermark's proportions are based on harmonious musical intervals—the major 2nd (8:9) and minor 7th (16:9)—to reflect balanced flavor pairings. Background colors are carefully offset to harken back to imprecise printing methods of the past.

Echoing the musical DNA of the logos across contexts results in a harmonious branding chorus. Alternating the major 2nd and minor 7th ratios in collateral creates a resonant brand without falling into the trap of monotony.

Soli Deo Gloria