January 2012

 

This presentation for rebrand of global clinical research company, ICON extended upon a brand Mammoth had created 8 years previous. In that time the company has grown into a $2bn revenue per annum CRO and spans 40 countries around the world. My role as a senior creative was to provide a heavily digitally influenced brand concept. However, that still meant starting from the start and bringing core branding principles into the presentation. Out of my safe zone of digital UI design, but an exciting challenge none the less.