Package design and photography direction for HJ Produce in Vancouver. I designed two stir fry kit paper sleeves to fit on containers that hold a produce meal kit. The look and feel was also applied to several vegetable stickers.
The client was looking for a natural colour palette and hand written style typography to contrast the other brands it would be surrounded by on store shelves. I relied a lot on photography to be the main design element and I worked closely with the photographer to achieve the right lighting, placement of food, colours and style.
Food photography by foodiephotography.com
Below are labels for Napa cabbage created using the same colours and fonts as the stir fry kit designs.
