During the first part of my tenure as a Freelance Senior Designer at Priori Data, my main assignments were the first redesign of the company’s identity, which included the new website and blog, and conceptual illustrations, and UI/UX upgrades to their web-based product. Every step of the design process was in close contact with the Product Management and the Dev Team, to ensure that the new identity would be consistent with the company’s marketing strategy, that every product iteration would satisfy the users’ needs and to assess the technical feasibility time-wise and resources-wise.
