The Good Shoe Shop is a brand aimed towards women in the workforce and/or full time mothers who are often made to prioritise between the comfort and style of shoe.

From this, we knew that diversity and versatility were key values for the brand­ — to express the idea of a custom shoe that embraces the natural differences in people and lifestyle. 

Elements of the brand were formed by scanning and isolating the shapes of common heel top pieces. While each heel is different in shape, they function the same for all people.

Concept done working under Medusa Brands 
Images not owned by Medusa Brands