Sydney U3A is an organisation that provides seniors with low cost educational opportunities in an informal and friendly group setting.
Through a re-branding the goal was to break down the stigma as an intimidating educational institution, encourage membership by helping people understand the benefits of a further education and lastly to express them distinct as the Sydney branch.
To identify the core values we attended the classes and interacted with their members. From this we knew that sharing knowledge, passion, growth, and openness were integral characteristics to be expressed within the brand. The logo is built up using festive colours to represent the 4 values, embodied within a shape that is reminiscent of the Sydney Opera House.
Through a re-branding the goal was to break down the stigma as an intimidating educational institution, encourage membership by helping people understand the benefits of a further education and lastly to express them distinct as the Sydney branch.
To identify the core values we attended the classes and interacted with their members. From this we knew that sharing knowledge, passion, growth, and openness were integral characteristics to be expressed within the brand. The logo is built up using festive colours to represent the 4 values, embodied within a shape that is reminiscent of the Sydney Opera House.
