The second part of my tenure at Priori Data was as Director of Design.
I took care of the second, more thorough redesign of the company’s identity following a major change in its marketing strategy, and its brand new web-based product from the UI/UX perspective. I worked closely with the CEO in order to develop a new concept for the corporate identity, then I designed the new logo, website, advertising materials and company presentations. I also worked side by side with the Product Management and the Dev Team from the concept phase of the new product, to the design of its UX and UI, through mockups, prototypes, A/B tests, feature requests and questionnaires, always assessing the technical feasibility time-wise and resources-wise.
