Wildlife Victoria
Rebranding
Client: Wildlife Victoria (Student Project)
Date: 2012
Task:
Wildlife Victoria is a non-for profit organisation protecting and rescuing injured and orphaned wildlife in Victoria. They undertook new management and wanted to show the community, that they are capable of running a viable organisation to keep their generous work afloat, with this they issued a rebranding of their current identity.
Direction/Concept:
Wildlife Victoria is established by donations from the community and volunteers. With this, I wanted to show that anyone can lend a hand and help rescue injured wildlife. With the community's help we can all contribute to Wildlife Victoria. I showed my direction through hand shadows, representing the lending of the hand and also the native Australian wildlife. Also creating a little more corporate look.
