Welch Allyn Emails
HTML Email
Welch Allyn, a leading global provider of medical diagnostic equipment, introduced a promotion called Set Me Up to encourage doctors to set up exam rooms with Welch Allyn products. I pulled design elements from a mailer created by Welch Allyn's creative team, I mocked up the HTML email blast in PhotoShop. When Welch Allyn approved the mock-up, I sliced the PhotoShop file into .jpg images. I coded the email using html tables and inline css. I tested the email across browsers and email clients. I sent the email using Lyris list manager.
Distributor Emails
Weighing In and Leading Edge are e-newsletters sent to Welch Allyn's distributors and sales representatives. The newsletters introduce new products and highlight sales promotions. Weighing In and Leading Edge were established enewsletters before I started working at MindShare. I used old versions as a template to code each new email.
Weighing In and Leading Edge are e-newsletters sent to Welch Allyn's distributors and sales representatives. The newsletters introduce new products and highlight sales promotions. Weighing In and Leading Edge were established enewsletters before I started working at MindShare. I used old versions as a template to code each new email.
Physician Insider
The Physician Insider is a quarterly enewsletter that provides physicians with quick access to the information, resources and solutions to improve patient care. The first Physician Insider email was sent when I started at MindShare. Using the Leading Edge as a template, I sliced the PhotoShop mock-up and coded the html email. I tested the email to load correctly across the major email clients and browsers.
Additional Welch Allyn enewsletters I coded include the Patient Safety Advisor, The Source, Infection Prevention Advisor, and the Partner Update. Promotional emails included Sweet Spot, Connex, EHR Prep-Select, and Leaders Teaser.
