TANQUERAY FLOR DE SEVILLA
How could we find the Special Color of Seville and design the new liquid with this color?
BRIEF: Launching the new product Tanqueray Flor de Sevilla in a highly saturated market.
CHALLENGE: How could an english brand conquer the heart of the city of Seville?
INSIGHT: Everybody knows Seville has a special color, but nobody knows what color is. Until now.
CAPABILITIES: Conceptualization, Creative Strategy, Creative Data, Product Design, Comms Architecture, Experience Design.
Premios:
CANNES LIONS 2019:
SILVER LION Data-Driven Consumer Product
Shortlist PR-Single Market Campaign
Shortlist PR-Launch/Relaunch
Shortlist Data-Enhanced Creativity
SILVER LION Data-Driven Consumer Product
Shortlist PR-Single Market Campaign
Shortlist PR-Launch/Relaunch
Shortlist Data-Enhanced Creativity
ORO PREMIOS EFICACIA (2019):
Mejor campaña Regional/Local
Mejor campaña Regional/Local
CRESTA AWARDS 2019:
BRONZE Creative use of data
BRONZE Creative use of data
NYF Advertising Awards (2019):
Silver “Brand development”
Silver “Creative use os data”
Silver “Brand development”
Silver “Creative use os data”
Inspirational (2019):
Oro en “Data Science”
Oro en “Data Science”
CdeC (2019):
Anuario en Ideas
Anuario en Ideas
EUROBEST (2018):
Bronce en Creative Data/Storytelling
Bronce en Creative Data/Storytelling
EL OJO DE IBEROAMÉRICA (2018):
Bronce en Digital&Social/Mejor uso de Data.
Bronce en Digital&Social/Mejor uso de Data.
FIAP (2018):
Shortlist en Digital Data
Shortlist en Digital/Mejor uso de la cultural localt
Shortlist en Digital Data
Shortlist en Digital/Mejor uso de la cultural localt
EPICA AWARDS (2018):
Silver en Packaging Design
Silver en Packaging Design
EL SOL (2018):
Oro en Digital Creative Data.
Oro en Digital Creative Data.
RRSS content.
EQUIPO CREATIVO
Agencia: dommo.
DC: Daya Muñoz y Víctor Blanco.
DA: Daniel Aguado y Noelia Moreno.
Copy: Roberto González e Irene Arcas.
