Dipndip, the most loved chocolate cafe in MENA, wanted to connect with a younger target audience in time for Ramadan 2018.
Truth is: even if Ramadan is typically time with the family, young people would like to occasionally spend Iftar with their friends.
But due to many family commitments, all the promises made to friends, never happen.
Now dipndip gives you the opportunity to keep all your commitments, because when the iftar never happens, you can always meet up with your friends for dessert.
Dipndip presents: "The Iftar that never happens"
The campaign ran in 5 different languages with over 7 million users reached, 1.7 views and almost 29 million media impressions in MENA.
EGYPT
LEBANON
SAUDI
