I D E N T I T Y P R O J E C T
International Teens' Action Programme
International Teens’ Action Programme (or ITAP) is an initiative enabling young adults to take action on issues they care about and give them a voice without being impeded by socioeconomic obstructions. It encourages teenagers to speak out about social, political, cultural and economic problems in the world by providing them of crucial resources like financial help, connections and a platform. My client created the plan for this initiative about a year ago encouraging the youth to take responsibility and action. She aimed to erase the stigma the stigma around us that the youth cannot speak out about political issues and I had no financial resources to organise any event or gathering to make a bigger statement. The organisation aspires to organise the events and start a conversation about global concerns in a space for teenagers to discuss them.
My client had previously created a draft of the idea of a logo she visualised. The logo drafted was extremely simple and therefore I tried hard to maintain it like such. The colours are selective but with powerful contrasts, yet trying to enhance the lettering and what it conveys.
FINAL
Both the variation and the bicolour range samples show the logo is extremely versatile when it comes to its message and the way it can be presented. It allows for a range of colour changes in case the background (and main) colours used where disliked, so it can easily vary and be used in a different colour for each campaign for example.
Bicolour range samples.
Functional logo variation.
I also created 3 potential poster ideas. In the posters, I tried to incorporate more of the elements my client included in the moodboard we discussed. Illustrative aspects and playing around with typography, but always keeping a tone of protest and initiative for change.
