Logo Design for Swing Delight, a swing dance school based in Paris.
There are more and more swing dance schools in Paris so we needed to find a way to stand out for this new school.
Swing Delight's specificity is to mix swing dance with other style like street dance.
We chose a modern, explosive, light, friendly and open logo that evokes the bounce and rythm of jazz dance.
Simplicity and the choice of dark colors, with the overall rather modern look, help to distinguish Swing Delight from its competitors - compared to all the vintage and retro imagery generally used in this field.
