Trifexis is a once-monthly, beef-flavored tablet that provides 3-in-1 protection to dog against fleas, heartworms and intestinal parasites. At it's launch it was a revolutionary product that exceeded the all measurable results, taking the companion animal industry by storm. The following commercial, print ads and online media were developed to provide awareness of the product, to drive pet owners to consult their veterinarians about Trifexis and to direct the reader to a unique URL where they were able to download a money-saving rebate. The concept, generally referred to as "There's an easier" focuses on a fictional family and the extreme way in which they have chosen to protect their dog from parasites, a beagle-sized pod and tunnel system.
National TV Commercial
Created as the product launch ad, this version contains the over-arching message of "there's an easier way to protect your dog." It's placement was widespread through various women-centric lifestyle, entertainment, home and pet enthusiast publications.
In this ad concept, the messaging and scenario have been modified to appeal to a publication specific demographic, for example Better Homes and Gardens.
In this ad concept, the messaging and scenario have been modified to appeal to a publication specific demographic, for example Entertainment Weekly.
In this ad concept, the messaging and scenario have been modified to appeal to a publication specific demographic, for example Southern Cooking.
Online Banner Ad with Tunnel Dog Video
