The following TV spots are an extension of a larger campaign "Redefining Pediatric Medicine | One Child at a Time" launched by Children's Mercy Hospitals & Clinics in Kansas City, MO. Building on the expertise of the medical professionals that makes Children's Mercy the stand-out children's hospital in the region, the spots feature the very doctor's making a difference in the field of pediatric medicine in order to bring CMH the national recognition it deserves, specifically in the areas of Oncology and Neonatology. Visually the spots are a cross section of the bold, colorful environment of the hospital itself, the medical professionals that staff the hospital, patients, families, survivors and the scientific research and delicate care that exists within and truly defines the Children's Mercy Hospitals & Clinics experience.
Above is the online component of the campaign which feature an expandable rich media unit that, upon expansion, provided navigation to video content linked to one of 4 specialty areas. The user also had the ability to click through to the Children's Mercy Hospital & Clinic's website to find more interviews, research and resources pertinent to each discipline.
