As part of Massey University's undergraduate design studio Open Lab, a small pop-up studio was set up over 2 days at Semi-Permanent design conference in March 2012. 

 

Pulling strengths from various advertising, graphic design, branding, marketing and photographic disciplines as part of a haptic, engaging system of design, #Overheard takes soundbytes, photographs and memorable moments from the conference and visually re-interprets them by producing a series of postcards for delegates and guests to take away as well as incorporating these moments into a social media strategy that promotes #Overheard activities during the conference.