7-Eleven – Slurpee Icon
7-Eleven and Slurpee needed a small icon to place on the Slurpee cups. I created a simple silhouette shape of the slurpee cup depicting it's iconic swirl and straw. I then added a range of colourful designs to sit inside the shape.
We liked the designs so much we decided to turn the small icon into a larger campaign. The icon would appear itself on street posters and buildings.
A campaign like a summer theme might depict retro images inside the icon, like tom selleck as magnum in an hawaiian shirt!