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7-Eleven - Slurpee Icon

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  • 7-Eleven and Slurpee needed a small icon to place on the Slurpee cups. I created a simple silhouette shape of the slurpee cup depicting it's iconic swirl and straw. I then added a range of colourful designs to sit inside the shape.
    We liked the designs so much we decided to turn the small icon into a larger campaign. The icon would appear itself on street posters and buildings.
    A campaign like a summer theme might depict retro images inside the icon, like tom selleck as magnum in an hawaiian shirt!