PINPIN RESTAURANT
ADVERTISING
A rebrand of an existing restaurant business in Vancouver. Although Pinpin has a good reputation and strong clientele among Filipinos both local and outside BC, this medium-scale integrated marketing plan aims to redesign its image with increased attention to the customer, improved social communication, and highlighting unique products. Vibrant, amusing, and approachable, the iconic logo uses emoticon language, a dialect the target audience—Gen-X individuals and their children—would understand. Apart from a logo, the package includes a new menu and uniform, a website, print and online advertising, and a mobile device application.
