BLOOM
BRAND IDENTITY / PACKAGING
Bloom is a new brand of herbal infusion teas made of a combination of different organic herbs and flowers. The packaging had to reflect the beauty of the product itself and make easily identifiable the natural ingredients used in it. The brand wants to connect with its customers by helping them create beautiful and memorable moments around a cup of tea.
Delicate, pretty and charming are some of the keywords that have inspired the final design based on floral patterns, a pastel palette and handwritten type.
