Leykom 2018 Desk Calendar
Context: Leykom is the largest supplier in Romania for raw materials and machinery suitable for signage production, car wrapping and commercial interior decoration. It's position in the supply chain is right between the raw material manufacturer and the signage production workshops.
Concept: for 2018, the calendar would have triple functionality:
I. A traditional Christmas gift for all clients on behalf of the company.
II. A useful reminder of the retailer's calendar (each page features one typical retail event for that time of the year)
III. Monthly product suggestions (each page features a product that is typically in high demand in that time of the year, due to the retailer's promo campaigns)
Thus, this calendar is meant to help Leykom customers plan ahead for the most busy times of the year, in terms of stocking up on materials, and production focus.