Deforestation in Colombia is out of control.
When a tree is cut, a habitat is lost, and when a habitat is lost, animal species are endangered.
We decided to show Colombians what the results of deforestation really look like: DEATH and BONES.
Artist and biologists worked together to transform dead tree branches into real size sculptures representing the main threatened species.
More than a series of sculptures, we created an emotional channel to raise environmental awareness and promote sustainable consumer behavior.
- R E C O G N I T I O N S -
Cannes Lions 2018 - Industry Craft Lions - Silver
Cannes Lions 2018 - Design - Short List
D&AD 2018 - Spatial Design - Wood Pencil
El Sol 2018 - Design - Gold
El Sol 2018 - Activation - Bronze
El Dorado 2017 - Design - Gold
El Dorado 2017 - Outdoor - Silver
El Dorado 2017 - Promo & Activation - Silver
FIAP 2018 - Design - Gold
FIAP 2018 - Ambient Innovation - Short List
Ojo de Iberoamérica 2018 - Sustentable - Silver
Ojo de Iberoamérica 2018 - Design - Bronze
Ojo de Iberoamérica 2018 - PR - Bronze
Ojo de Iberoamérica 2018 - Media - Short List
Ojo de Iberoamérica 2018 - Mejor Idea País - Short List
Fomla 2018 - Best Brand Experience - Gold
Fomla 2018 - Activation - Silver
Cristal Awards 2018 - Design - Cobalt (Gold)
Cristal Awards 2018 - Promo & Activation - White (Bronze)
Drum Social Purpose Awards 2018 - Best Stunt Of Live Event - Highly commended
Best Ad Of The Week
Lürzer´s Archive vol. 4 2018
- C R E A T I V E T E A M -
Havas Group Colombia
General Creative Director - Andrés Norato
Creative Director - José Luis Rueda- Daniel Marin -Alma Flórez
Copywriter - José Luis Rueda - Oscar Gonzales
Art Directors - Daniel Marín - Alma Flórez - Milton Rojas
Digital Designers - Walter Gil - Daniel Álvarez - Samuel Tamayo
Community Managers - Sara Uribe - Daniela Estrada
Latam Creative Manager -Valentine Roche
Plastic Artist - Urania
Film Production Company - Colors & Films
Film Director - Mateo Hincapie
Film Producer - Andrés Castro
Video Case Producer - All Awards
Board Producer - Sazky TM
Innovation BTL Directors - Rafael García - Julián Pacheco
Agency Producer - Andrés Losada
Business Unit Managing Partner - Jorge Contreras
Client Services Executive -David Gaitan
Communications Specialist - Angela Hernández Toledo
Museum Director - Carlos Sarmiento
