London Executive Offices, or LEO, are London’s foremost provider of 5-star luxury office space, meeting rooms, event space, as well as virtual office services.
While working at Found (one of London's top digital performance agencies) we were briefed by Leo to help increase their SEO traction, among other things. As part of that project, content in the form of a report was created "to provide a hook for news publications to report the differences between London boroughs, with the questions targeted to expose and challenge perceptions between different areas."
My brief was to create a place for this report to live online aimed at encouraging the acquisition of high profile backlinks to drive improved SEO traction for the LEO online estate. It was key that the content of the report be represented in a visually engaging, easily perusable layout that encouraged sharing.
To improve the navigation of the report I created a secondary navigation panel after the header that anchor-links to the three main sections of the report's content.
I simplified the main questions (and the data received from the answers) into a set of visually engaging graphs, presented in a carousel. This allowed me to keep the page short while still displaying most of the key information as close as possible to the fold.
The report touched on different areas of London and the markets that tend to gravitate to those areas. I laid this section out in an interactive map with locations that anchor link down to a short description and some of the key stats / info related to each area.
This was an interesting project that I learned much from. The challenge of laying out content and the accompanying data from a report in a simple, non-dreary way that users can easily scan and absorb presented some unique challenges that I enjoyed solving. I wanted to let the data speak for itself as much as possible with my design there to facilitate an enhanced experience of the report without getting in the way of the content.
View the project live here: Link
