India Someday Brand Identity
Work for India Someday | 2018
When I was brought on board for a brand identity restyling of India Someday, an Indian travel agency, they had a simple hand-written logo. Recognizable and simple enough to be played around with, but a bit too plain to stay unchanged.
So, inspired by the country, I added a splash of color and, well, a piece of India (Literally!)
This is it!
The shape of the logo became the tool to explain the services provided.
The logo and its colours inspired the other elements of the brand identity. Icons, letterheads, envelopes and even gadgets were redesigned to look part of the family.
Landscapes, tropical animals, transports and traditions
Monuments and landmarks of the main Indian touristic destinations
Plan your trip in 3 simple steps
For each main destination a handy tip document have been created. The covers are designed combining the map of the destination along with an illustrated title.
As the icing on the cake, the design gave way to an illustration style that defined the visual storytelling of all topics dear to India Someday! These illustration have been used mostly for guides.
