The percentage mailing
Task: Inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of Akzent Invest and ensure costumer loyalty. Solution: Our target audience received a mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate. Result: The target audience responded very well to the handmade mailing resulting in an increase of counselling sessions.
Agency: serviceplan campaign
Chief Creative Officer: Alexander Schill
Executive Creative Director: Christoph Everke, Alexander Nagel
Art Director: Matthäus Frost, Dimitrios Arampatzioglou
Text: Katharina Keith, Melanie Madaus
Production: Katy Pergelt
Account Supervisor: Marc Mader
