fbr   /  VISUAL IDENTITY FOR SUSTAINABLE FORESTRY & AGRICULTURE

fbr is a sustainable company working within several branches of the forestry and agriculture operations sector.

They needed a beautiful identity system to clearly project their mission of sustainable exploitation of lands and continuous growth and development.

/  WHAT WE DID

fbr is constantly evolving, with new divisions popping up so we designed a modular visual system, based on the division's acronym and a symbol, to represent the field of activity.

The identity we designed was inspired by beautiful patterns of growth and development found in nature. Simple but ubiquitous shapes define cycles of birth, expansion and renewal. It has plenty of room to grow and the simplicity makes it easy to continue expanding upon them.

The leaf pattern design is based on pure geometry. Everything is simple and precise, the structure shines through the final design, the alignment and order sustaining both the field of activity and the nature connection.

We worked on a project on an ongoing basis, which led to the development of a complex identity system. Collateral material designed for the project included print material, flyers, business cards, posters, packaging, patterns, etc.

The grain pattern design is based on the same structure as the leaf one, which can be in the future also be used to further develop the identity, should the company expand and pursue new avenues of activity.