This project was a full identity campaign for a selected product. The kitchen utensil is a 3-in-1 multi-use tool that can scoop, measure and spread. The objective was to create the following items:

- Identity/Logo and tagline for the product.

- Package Design.

- Design a Point of Purchase display. 

- Design a mailer with a coupon.

- Design and create content for a newspaper advertisement.

- Create a Branding Guideline.