Test consisted of using a shadowbox to offer a cross sell on completion of previous sale. Updated the look using new icons and sign up section as well as update UI elements.

Last part of the sign up process. Redesign the form as well as added left hero image to highlight the "no cost 30-Day review" as well as "FREE"

Redesign of the Thank you page after submitting the form. Again including the "FREE" with the box to relate with the product.

Total redesign of the Freeshipping.com homepage. Updated logo as well.  Added an interactive element with the use of an expandable sign in treatment as seen in the next slide.

Highlight of the expandable sign in section.

Redesign of the forms as well as the emphasis on the benefit; Ship, Save, Relax.