SITUATION:
Most people are familiar with the repairing feature of glue, but few have tried how easy it is to repair
Most people are familiar with the repairing feature of glue, but few have tried how easy it is to repair
completely broken household object back to its perfect original shape by using Sekunda glue.
SOLUTION:
We sent an Origami DM paper showing a completely broken Chinese vase.
By following the simple folding instructions you could see how the broken vase pieces where put
We sent an Origami DM paper showing a completely broken Chinese vase.
By following the simple folding instructions you could see how the broken vase pieces where put
back to its original form without any cracks.
RESULTS:
Most customers who received our mailer changed their long-time prejudice from a generic,
Most customers who received our mailer changed their long-time prejudice from a generic,
complicated glue into a smart, easy to use, all-purpose quality glue. Raising Sekunda’s purchase
preference and sales.
CREDITS
Creative Directors: Andres Vergara, Luis Tauffer
Art Director: Anna Kau-ten-chzhi
Copywriter: Andres Vergara
Art Director: Anna Kau-ten-chzhi
Copywriter: Andres Vergara
