Moscow-based digital and branding agency none.ru have redesigned the map of the city tram network for the Russian capital. The existing system is 420 km in length and includes 50 routes, which are divided into four different city maps according to depot.
We are also designed in a variety of styles, which creates difficulty for passengers with way finding. The new graphic identity combines the entire tram network into one easy to follow visual document that is integrated into the urban environment. The Moskva river and the city underground are the main landmarks identified, and the flexible structure means it can be applied to several local ones as well.
The main map design includes the pattern of a tram pantograph:
The color scheme used for the map identity:
The lines are not set close to each other to make it easier to trace the route through complex junctions:
The local map is applied at tram stops:
Inside tram:
The moscow tram network resembles a heart shape and the diacritical mark in the letter "Й" refers to a pantograph:
The transport map includes all types of railway transport:
The transport van design for tram employees:
Some tram's merchandising:
