Fashion Launch
The opening of a fashion department was to be launched at a few of our larger retail stores. I was asked to come up with the branding, point of sale and leaflets to support the look and feel of the retail environment.
The opening of a fashion department was to be launched at a few of our larger retail stores. I was asked to come up with the branding, point of sale and leaflets to support the look and feel of the retail environment.
Because of the nature of the project and the quick implementation proposed, I gambled on working ona single concept which I felt confident would be in line with our target audience.