Marta Puchala's profileCarolina Magro's profile

brand identity • the alan turing institute (2016)

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brand identity graphic design system Fibonacci typography shape visual identity environment print animation
brand identity graphic design system Fibonacci typography shape visual identity environment print animation
brand identity graphic design system Fibonacci typography shape visual identity environment print animation
brand identity graphic design system Fibonacci typography shape visual identity environment print animation
brand identity graphic design system Fibonacci typography shape visual identity environment print animation
The Alan Turing Institute

● 2016
● Concept and design: Marta Puchala with Carolina Margo
● Creative direction: Nima Falatori 
● Animation: with Alastair Jones
● Client: The Alan Turing Institute
● Context: at Red&White
● Various Formats

The concept for the identity was based on the Alan Turing interest in in the Fibonacci sequence and its appearance in nature.

Using the Fibonacci sequence we developed a grid and defined a typographic hierarchy. We've also designed our own sequence to define the identity colour palette.
brand identity • the alan turing institute (2016)
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