Rebranding mockup project I did for fun. The idea came from my time working in a Once Upon a Child. I felt like their logo and color scheme seemed a little outdated and in desperate need for a refresher. I decided to change the color scheme from the salmon and blue that the company current sports to one that is a little more intricate. Instead of the two color (presumably used to represent girls vs boys), I chose to explore colors that are not only more vibrant and youthful in nature, but gender neutral as well. I did keep the idea of using the "o" in Once Upon a Child in the shape of the recycling symbol. I believe this helps promote the company's idea of resale being able to help the environment.

The template for the stationary set mockup is one by graphic artist Anthony Boyd. This template can be found at the following link: https://www.anthonyboyd.graphics/mockups/2018/modern-branding-identity-mockup-vol-2/