La Barr is a manufacturer of handmade chocolates that sought out our studio to develop packaging that would give freedom to create new flavors and combinations of chocolate. For so much, we created 5 lines of packaging, where we developed from concept to visual identity.
The lines are:
1 - Gourmet Line: premium ingredients and high gastromony;
2 - Closed Line: ingredients found in the cerrado (such as baru or vanilla nuts);
3 - Vintage line: chocolates of different flavors, from specific batch reservations, matured for a period of one year or more;
4 - Exotic line: unexpected ingredients, surprising in combination with chocolate;
5 - Coorporativa Line: partnerships with existing brands (cobranding), either to introduce a food from this company (example: brewery, cafeteria, farm) or to offer an institutional gift to employees (example: end-of-year chocolates for employees of a bank).