GRAPHIC DESIGN AND ILLUSTRATION
Illustration and design project for L'Oreal in Rio de Janeiro, Brazil. This initiative was organized to commemorate Children's Day, dedicated to the employees' kids. The overarching theme was "Aspirations for the Future: What Do You Want to Be When You Grow Up?" The concept revolved around crafting engaging coloring books and interactive activities for children, featuring characters showing the professions. The aim was to inspire and encourage kids to dream big about their future careers.
The cover asks kids what they are going to be when they grow up
Book with activities for kids - colouring and painting.
Characters representing occupations like doctor, photographer and ballerina.
Cover of the activity book and banners of the event asking kids what they are going to be when they grow old and engage parents to share the event pictures in social media.
