The Project
With the purpose of increasing the number of leads in the portal - one of the company's main OKRs -, we began building weekly B2B-focused campaigns with an aggressive business approach.
Design
Weekly, along with the business team, we develop the strategy of the week and sequentially create the arts: business landing page, responsive email marketing and banner ads.
Results
In less than 6 months we had a 117% increase in the total number of leads on the portal.
