The Code Rebels introduced the idea of digitalizing furniture by equipping one of IKEAs top-sellers, the KIVIK sofa, with an IoT sensor. The team pitched the moonshot of transforming an item furniture into an intelligent being. The sensor enabled the sofa to digitally engage with consumers anywhere in the world.
Team Members:
Cyrano Chen/ Jacky Cheng /Jeanie Lin / Martin Du / Moxin Chen / Michael Renz / Monica Min / Morgan Jiang
Copy of the news:
Drew Bates / Michal Renz
Distance - the sensor can derive an estimated distance from the product to the mobile device. This data point is used to await the optimal point of time of engagement, when the user is in visual range.
Duration - knowing how long a potential customers is in reach is helpful to engage at the right point of time, as the optimal conversion rate is anticipated to be after several minutes.
Frequency - the device ID is used to identify recurring connections. Collecting data about visit frequency enables the algorithm to react smarter on the situation. Patterns of visit frequency and duration teach the algorithm to identify people who have bought product already and ultimately trigger different type of engagement, for example asking for feedback or up-/cross-selling.
In the moment the user is close and spend some minutes nearby, the intelligent furniture triggers an AI driven intelligent action as a push Notification to the IKEA Member, initialing a smart nurturing mechanism, asking for feedback... and conversion cues for purchase.
