Alchemy
Branding, Business Collateral and Website
Where do you start when building a brand identity for a small business? At the end of course! It's the everyday items and interactions which create a lasting impression. These can be as obvious as a website, or as mundane as a receipt. Each is an opportunity for cohesive touch in style, language and nuance.
A complete set of collateral includes letterhead, envelopes, proposals, invoices, receipts, business cards, and brochures. Finally, customized thank-you notes can keep a business top-of-mind after an engagement.
A business is defined by its people, and the company it keeps. An "About" Page is an opportunity to highlight both.