Three Legs Cooling Water
Rebranding and Repackaging
by Amelia Yuan and Kalista Thng
In Singapore, the Three Legs brand has become a household name among the older generations as a remedy to many ailments like a fever or a cold. However, in a survey conducted among youths, 45% of the participants had not purchased this drink for themselves before. Our task was then to update the brand so that it would appeal to the youths, yet maintaining its credibility and loyalty to older customers.
Firstly, we modernised the logo by simplifying it
Packaging
then, updated the packaging to suit our demographic of a younger audience
Advertising
and a series of posters to help advertise the launch of Three Leg's new look
See the entire project explained in this showreel
