GALBUSERA | RisoSuRiso
An affair, at work, or whatever: we all have our own troubles each day.
The important is how we face them, and RisoSuRiso helps us have the right attitude towards nad circumstances.
With a bit of "riso", which in italian refers to rice, but also to the act of smiling. This Galbusera's campaign plays on the double italian meaning of some expressions and on imagination, to make every king of trouble look funny.
An affair, at work, or whatever: we all have our own troubles each day.
The important is how we face them, and RisoSuRiso helps us have the right attitude towards nad circumstances.
With a bit of "riso", which in italian refers to rice, but also to the act of smiling. This Galbusera's campaign plays on the double italian meaning of some expressions and on imagination, to make every king of trouble look funny.
CREDITS
Agency: 1861United
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Associated Creative Directors: Luca Beato, Serena Di Bruno, Francesco Poletti
Art Director: Serena Di Bruno, Aureliano Fontana
Copywriter: Luca Beato, Francesco Poletti
Agency: 1861United
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Associated Creative Directors: Luca Beato, Serena Di Bruno, Francesco Poletti
Art Director: Serena Di Bruno, Aureliano Fontana
Copywriter: Luca Beato, Francesco Poletti
