28/09/2012
Sophie Gomez
Sophie Gomez
Scope
Natura, Brazil's top cosmetics manufacturer, has revolutionised the health and beauty sector by combining environmental awareness with 'togetherness' – an innovative approach that holds insights and applications for every industry.
Brazil's diversity has created a melting pot of culture, making the country a genuine trendsetter as the focus shifts away from the world's traditional superpowers. Natura has positioned itself firmly at the forefront of this movement, using its own unique blend of environmental and community-centric ideals to produce a brand new holistic business model.
Industry : Advertising & branding Behaviour Demographics Environmental Health & beauty
Location : Brazil
Location : Brazil
Canvas8 is a behavioural insights practice that helps its members understand people and apply that understanding to their business challenges.
