Clarks Kids - Light Speed
To activate the new Sprint Lane shoe, I was asked to produce a
set of animations that would work for the PR, Digital and Social
channels. The animations were created with the core components
of the shoe being light and made for play.
The concept was to encapsulate the shoe in this thin and fragile
icosphere, enabling a sense of hyperreality with the shoe being
able to float within the fragile structure. In order to show speed
its breaks through the icosphere that confines the shoe and
shows the structure is merely air bubbles.
set of animations that would work for the PR, Digital and Social
channels. The animations were created with the core components
of the shoe being light and made for play.
The concept was to encapsulate the shoe in this thin and fragile
icosphere, enabling a sense of hyperreality with the shoe being
able to float within the fragile structure. In order to show speed
its breaks through the icosphere that confines the shoe and
shows the structure is merely air bubbles.
