Valentina is a very successful Mexican hot sauce brand produced in Guadalajara, Mexico and marketed by Grupo Tamazula, an industry leader.

Because of its unique flavor and its huge presence in stores, Valentina is one of the most demanded hot sauces nationwide.

Grupo Tamazula came to us looking for a dynamic advertising campaign with Valentina sauce as the center of attention. It was required for it to be bright and have loads of movement.

We objectified Valentina’s essence in a loud, energetic campaign. Due to the brand positioning, it was essential to respect its identity; hence our color selection. Movement was achieved through product photographs in serving suggestion. We designed a pattern inspired by the Aztec culture to evoke patriotism. #EchaleMexico