Adrian Frutiger (1928 - 2015) was one of the most important type designers in whole history. His work had a great influence in typography at the 20th century's second half.

One of his most famous creations was the typeface UNIVERS, theme of this poster. Created in 1957, it brought with itself an innovative weight and lenght system, assinging to it an unique versatility.

UNIVERS is one of the most-used fonts worldwide, had been used by great companies such as Apple, Disney, eBay, Deutsche Bank, CNN, Swiss Airlines, among others.