About CPI
For two decades, Dubai-based Corporate Publishing International (CPI) has published magazines and guides, organised events and run successful marketing campaigns across the Middle East.
From an initial start with B2B IT titles, it has grown its range to include industry, oil & gas, construction and finance. For the last five years, it has also published in the consumer space, bringing globally important brands to the regional market.
About the project
CPI is rebranding to CPI Media Group, to accomodate all the various new activities the company is growing into. CPI needed a new image that would combine all publishing devisions, events and creative services, under one brand.
The new image had to be close enough to the original, yet distinctly different and recognizable.
Maintaining the original logo (left), CPI Media Group was added to the right with a bar of colours that represent the devisions of the group. The same Style was added in the next layout as well.
The group's six main devisions are represented by the colours on the bar and wheel. Those sections include different editorial devisions, along with events and creative services.
The different teams and magazines under each devision.
The logo should always be set on either a white or a black brackground. Colour options are up to the designer and depend on the intensity of the setting.
Same colours should be used in all online and offline material. Acceptable settings vary based on application. A few images of acceptable applications follows.
