Over the last two decades, digital marketing landscape seems to have undergone major changes. The bulk of misinformation and frequent updates make it pretty easier for the SEOs to forget about basic rules and strategies.

It is mainly due to an obsession with the urgency to cope with the new scenario developed due to every new update in algorithm the search engines make. But, what most of the people usually forget is that core principles of SEO remain the same. Therefore, the discussion about those core principles never gets outdated.

Another thing worth mentioning here is that we all know about the SEO secrets which guarantee increased web traffic and improvement in rankings. Still, many of us fail to get success. The major reason is that many of do not consider fulfilling basic SEO requirements.

Although semantic search and machine learning has made search engines quite smarter, there is still huge importance of keyword research when it comes to the SEO of your blogs. The users are going to enter queries in search engine, so your site much be related to a topic or keyword in order to answer that query. Thus, the keyword research cannot be eliminated from SEO because it is one of the very first things will need to do if you want to make your blogs and website discoverable.

When it comes to optimizing your website for SEO, a very important thing you need to pay attention to is the internal linking. Unfortunately, this very important aspect is ignored by many people. Here, you will need to understand the functions of internal link building.

- Internal linking establishes paths for the users to navigate within your website.

- The deeply linked web pages make it easier for search engine crawlers to crawl through your website.

- Internal linking defines the structure of your website to search engines.

- Effective internal linking distributes link juice throughout your website.

Now, you have to make sure that each of the blog post on your website has 3 to 5 links to other pages of the website. Moreover, website navigation should also provide access to deeper pages of the website.

Search engine optimization mainly focuses on better search engine rankings but the strategy which focuses only search engines is often destined to fail. In other words, if you are not focusing your audience’s requirements while promoting your website, you are not going to be awarded with better results. As a matter of fact, search engines now weigh users’ response when it comes to ranking websites.