Dundeti

Project title : dundeti
Client : Bear Kittay and Friends

--------------------------------------------------------
PROJECTOVERVIEW:
Thisone was a Logo Competition at 99designs.com.
Here’s the link to the contest :http://99designs.com/contests/17235.
-------------------------------------------
BRIEFOVERVIEW :
(referred from 99designs.com)
Dundeti ="to make sound or music" in the ancient language SANSKRIT. Dundeti isa global agency and consulting group servicing technologists, innovators,entrepreneurs and artists. We are looking for a logo displaying exceptionvision and synergy. There is not "one specific" design we are lookingfor, and by no means do we intend to have a narrow focus in our branding.
-------------------------------------------
CONCEPTOVERVIEW:
a. Icon Development
Inthis case, The first idea which came into my mind was capturing technology,innovation, entrepreneurship and art by using this splash (ocean) graphic. Thedifferent and dynamic shape want to emphasize the innovation. This iconalso combined and arranged from abstract letter d. Semi radial composition usedto symbolize the various but focused services.

After took adeep brainstorming, it would be better Ithought, to develop basic logo into an individual iconic logo which could givestronger impact. I thought also that it needs to be really clean in order tocapture “technology.”

After thesecond idea revealed, I tried to capture the most important aspect about“dundeti”, that is “to make sound or music”. There was something on my mind tocapture “sound or music” with a “dancing figure,” because it is very naturalthat somebody tempted to move all or only a part of their body when they listento the music. So, I decided to play around with this idea and blend with theold one.

Finally, I found a new shape aftertaking a lot of sketches and imagination. Here’s the new one:

b. Font Development
It is using “Aeroportal” font with someadjustments of shape and position. The reason was because this font looks veryclean and match with the icon, especially the “d” letter.

c. Color Development
Dundeti employees are mostly young. Redis the first color idea because it could brings an emotional feeling of desire.I also tried to turn into some different colors e.g. darkblue, lightblue, andmagenta , but when the client saw all of these, They decide to choose red.