TAIYO KENKI RENTAL
TKR is doing Rental work of civil engineering and construction machinery equipment,
various trucks / aerial work vehicles, electric machinery and equipment, etc.
various trucks / aerial work vehicles, electric machinery and equipment, etc.
We made a multipurpose graphic, including Web movie (recruit page).
Illustration by IC4DESIGN.
Illustration by IC4DESIGN.
STORY:
Through the rental business of construction machinery, TKR contributes to the creation of a rich city.
TKR is not well known to most people, but they are active in many places.
Our illustration was used as a recruitment tool.
This illustration's role is to let young people know that TKR is in various scenes of everyday life.
We showed and expressed the construction scene of making a city with a dream.
TKR is not well known to most people, but they are active in many places.
Our illustration was used as a recruitment tool.
This illustration's role is to let young people know that TKR is in various scenes of everyday life.
We showed and expressed the construction scene of making a city with a dream.
CHALLENGE:
We wanted to incorporate various scenes in a balanced manner in one city.
In consideration of movie part, we thought we would like to place a moving symbol in the center.
As such, we placed a symbolic building where logo marks rise from the head office building.
In consideration of movie part, we thought we would like to place a moving symbol in the center.
As such, we placed a symbolic building where logo marks rise from the head office building.
Pick up other SCENES :
Did you find them? There is a lot of detail from people's lives with TKR. Check out the Movie ( LINK below ).
Did you find them? There is a lot of detail from people's lives with TKR. Check out the Movie ( LINK below ).
The Sun rising to the future of the town construction. (TAIYO = Sun). Layered illustration for the animation.
Event Scene:
Animation team made 3D parts. High elevation work vehicle, Rolling robot head.
Road construction
Music festival
Building site
Disaster site
Factory
Farm
Other scenes : On the beach
Other scenes : Restaurant, Shops
Thumbnail ideas, Rough sketches
TAIYOKENKI RENTAL CO.,LTD.
https://www.taiyokenki.co.jp/recruit/index.html
CD : Yoshitaka Sasao / DAIKO Kyushu Advertising inc.
AD : Takuya Sakumoto / ANTENNA GRAPHIC ARTS
PR : Yojiro Tanaka / VSQ PM：Aya Eto / VSQ
MO : Sho Yamamoto , Hideaki Hashimoto/ 69’ners FILM
I : IC4DESIGN
IC4DESIGN : http://www.ic4design.com/
Instagram : https://www.instagram.com/hirokamigaki_ic4design/
FaceBook : https://www.facebook.com/IC4DESIGNillustration
Twitter : https://twitter.com/IC4DESIGN_INC
https://www.taiyokenki.co.jp/recruit/index.html
CD : Yoshitaka Sasao / DAIKO Kyushu Advertising inc.
AD : Takuya Sakumoto / ANTENNA GRAPHIC ARTS
PR : Yojiro Tanaka / VSQ PM：Aya Eto / VSQ
MO : Sho Yamamoto , Hideaki Hashimoto/ 69’ners FILM
I : IC4DESIGN
IC4DESIGN : http://www.ic4design.com/
Instagram : https://www.instagram.com/hirokamigaki_ic4design/
FaceBook : https://www.facebook.com/IC4DESIGNillustration
Twitter : https://twitter.com/IC4DESIGN_INC
太陽建機レンタル
ストーリー：
太陽建機レンタル（TKR）は建設機械のレンタル事業を通じて、豊かな街作りに貢献しています。
あまり人に知られることはありませんが、いろいろなところで活躍している会社です。
今回、僕たちのイラストはリクルートツールとして用いられました。
若者たちにTKRが日常のいろいろな場面にあることを知ってもらう役割です。
僕たちは夢のある街作りの具体的なシーンを示し、それを表現しました。
ポイント：
1つの街の中にいろいろなシーンをバランスよく盛り込むように工夫しました。
動画の見どころを考慮して、中心に動くシンボルを置きたいと考えました。
それを何にしよう、と考えた結果、本社ビルの中からロゴマークがせり上がってくる
シンボリックな建物を配置することにしました。
