Channel refresh of VTM's younger 'sister' channel, 2BE. The entire package contains just two elements - the distinctive 'cube' logo, and the channel's unusual typeface.
We delivered a package where the logo is your constant companion and guide through the junction. Each element of the package is designed to flow seamlessly from one to another in a system that gives a strong visual link between brand and content,
Concept, logo and art direction by Tim Finnamore
