Layer LCD wrist watch concept
Layer is a stylish wrist watch that houses 3x synchronised LCD layers showing time in 3D elevated positions
Wristwatch manufacturer Zerone faced a decline of its digital watch sales. Envary was commissioned to develop an innovative LCD-watch creating distinctive excitement within the market. The main challenges: Discovering different methods of using Zerone’s newly patented 3-layered LCD display, in which each LCD layer can show a fragment of the displayed information.
With the overly thick internal display module, we had to overcome the size challenge by addressing the design in a unique way, basically turning the disadvantage of overly large components into its own techy style.
With the overly thick internal display module, we had to overcome the size challenge by addressing the design in a unique way, basically turning the disadvantage of overly large components into its own techy style.
What we did: Going through a broad ideation in which classic and new form factors were explored, the insight was becoming more clear: the multi-layered display and its voluminous size would only work with younger audiences, thus the design concept infused aesthetics of popular club culture, including the blinking TRON-esque looks of mixers, drum machines and samplers.
Envary also designed the display typography, developing a segmented typographic system that could fully utilize the synchronised LCD-layers to show time in various effects and elevations.
Designed by ENVARY (Roger Kellenberger & Stefan Ripperger)